If they adopt more reasonable cancellation rules they may be able to win back the good graces of health care workers, help promote better patient care and secure the financial aspirations of the company. They have created an amazing technology that makes our lives more convenient. How can Zocdoc assess a fee, if no service is actually provided? Seems counter-intuitive, right?īefore diving into the nuances of why Zocdoc’s cancellation policy is among the most punitive in the online reservation industry, permit me to pause and say that it is not too late for them to chart a more scrupulous course. The little-known secret-even amongst physicians who work for practices that use the platform-is that the company’s booking fees are non-refundable after 24 hours, even if a patient decides to cancel their appointment. And that’s because, if it gets out it might affect their bottom line. You won’t find it in any of the eye-catching yellow highlights splashed all over their website, or in any of the fine print for that matter. Zocdoc has a secret it wants to keep hidden in the dark. The untold story of how their cancellation policy is among the most punitive in the online reservation industry.

Zoc doc pricing